Louise Rytter is a curator, writer and cultural director working across art, fashion, archives and contemporary visual culture. Throughout her career, she has conceptualized and executed programs that bridge creativity and strategy, driving both brand and social impact. At Google Arts & Culture and the Victoria & Albert Museum, Louise has shaped how culture connects with audiences, creating initiatives that resonate on a global scale. Her work combines narrative precision with a deep understanding of cultural trends, empowering brands, cultural institutions and creatives to articulate their vision and achieve their goals.

As an independent consultant, she advises curators, museums, foundations and galleries on collections, exhibitions, partnerships, publications, awards, educational initiatives and digital storytelling.

Selected clients include:

  • Museums, galleries and institutions: African Artists Foundation, Eastern African Museum of Art, Faurschou, French Embassy in Denmark, The Design Museum, Heerup Museum, Karen Blixen Museum Rungstedlund, Louisiana Museum of Modern Art, Nikolaj Kunsthal, OSL Contemporary, Skitsehandlen, Vejle Kunstmuseum, Victoria & Albert Museum, V&A Dundee, von Bartha, V&A Dundee

  • Artists and curators: Tage Andersen, Orsolya Bagla, Tine Bek, Robert Fairer, Farshad Farzankia, Emily Gernild, Davide Hjort de Fabio, Maria Koshenkova, Ibrahim Mahama, Julie Nymann, Frederik Næblerød, Azu Nwagbogu, Kirstine Roepstorff

  • Fairs: Enter Art Fair, Frieze Connect, Lagos Fashion Week, 3daysofdesign

  • Nonprofits and Foundations: The American Friends of Statens Museum for Kunst, Human Rights Watch, Loewe Foundation, Nordea Foundation, 15 Juni Fonden, Wonderful Copenhagen

  • Brands and media: Google Arts & Culture, Vitra, Thames & Hudson, The Gentlewoman magazine, Art Matter

At Google Arts & Culture, she was responsible for the world’s largest virtual exhibition of style We Wear Culture which launched at the Metropolitan Museum of Art, and saw 3000 years of fashion brought online with 184 museums from 42 countries, including the Condé Nast Archive, The Museum at FIT, Musée des Arts Décoratifs, Palace of Versailles, The Kyoto Costume Institute, MoMu - Fashion Museum Antwerp, Cristóbal Balenciaga Museoa, and The British Museum. Immersive user experiences were created matching stories from the museums with technologies including virtual reality, YouTube videos, Machine Learning experiments, Street View and large-scale-digitization projects. At Google Arts & Culture, Louise was also responsible for the strategic vision, partnerships and programs in Africa, and launched projects with the National Museums of Kenya, The Nelson Mandela Foundation, The Mohamed Amin Foundation, The African Artists Foundation and government institutions in Kenya, Nigeria, South Africa and Ghana.

At the Victoria & Albert Museum, she worked as the assistant curator on the exhibition Alexander McQueen: Savage Beauty, which won the museum The Art Fund Museum of the Year award. She co-edited and delivered the Alexander McQueen exhibition catalogue and YouTube series, collaborating with 28 contributing authors, and over 20 photographers, conservators and designers. She was responsible for the strategy and delivery of the online content platforms The Museum of Savage Beauty, McQueen’s Research Library and Trail: McQueen’s V&A, along its marketing and social campaigns. She furthermore developed and managed the events and learning program, and oversaw the Friday Late’s program. At the V&A, she also worked on the exhibitions David Bowie Is, Wedding Dresses and the V&A’s permanent Fashion Gallery.

She is the author of Louis Vuitton: The Complete Collections (Catwalk) and The World According to Lee McQueen, and has contributed to the books Fashion: Central Saint Martins and Alexander McQueen. 

Louise holds a First Class Honours in Fashion Communication with Promotion from Central Saint Martins. She is based in Copenhagen.