Louise Rytter

Creating strategies and experiences with impact

Louise Rytter works with brands, cultural institutions and creatives to innovate and grow their business value. She has a decade of experience in originating, implementing and executing impactful strategies, campaigns, partnerships and programs.

At Google Arts & Culture, she was responsible for the world’s largest virtual exhibition of style We Wear Culture which launched at the Metropolitan Museum of Art, and saw 3000 years of fashion brought online for the first time. She developed Google’s strategic vision, partnerships and programs in Africa, and launched projects in Kenya, Nigeria, South Africa and Ghana.

At the Victoria & Albert Museum, she worked as the assistant curator on the exhibition Alexander McQueen: Savage Beauty, which won the museum The Art Fund Museum of the Year award. She also worked on the exhibitions David Bowie Is, Wedding Dresses and the permanent fashion gallery.

Louise is the author of Louis Vuitton: The Complete Collections (Catwalk) and The World According to Lee McQueen which are published by Thames & Hudson. She has previously worked at The Gentlewoman magazine and the Danish Design Center. She holds a First Class Honours in Fashion Communication with Promotion from Central Saint Martins.


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